Narcissism, Self-Esteem & Facebook
Following on from yesterday’s post on disinhibition and social networking, I came across this post from Dr Shock MD’s blog commenting on THIS RESEARCH PAPER (pdf) Credit to Dr Shock (excerpted). Interesting?
In normal every day life with face to face contact the physical characteristics and knowledge about social background form the identity of your contact. It’s stable and three dimensional. You know that person, it’s therefor very difficult for the other to claim another identity or create impressions inconsistent with how you know him or her. Online identity is a different topic. You can create ideal identities not necessarily overlapping your real identity. It’s a controlled setting in which you can create different identities from the person you really are. Moreover, from research it has been shown that people act differently in social networking environments when compared to those interacting in anonymous settings. Online self representation can vary according to the nature of the setting.
What is the relationship between offline personality and online self representation on facebook?
A recent study looked at the effects of narcissism and self esteem on online social activity and self promotion. The researchers included 50 male and 50 female facebook owners, they were randomly recruited at York university, their age ranged from 18 to 25 years. The facebook pages were rated and the participants took 4 questionnaires about demographic information, facebook activity, self esteem (the Rosenberg Self-Esteem Scale) and narcissism (the Narcissism Personality Inventory).
Five features of the Facebook page were coded for the extent to which they were self-promoting: (a) the About Me section, (b) the Main Photo, (c) the first 20 pictures on the View Photos of Me section, (d) the Notes section, and (e) the Status Updates section.
Self promotion was distinguished as any descriptive or visual information that appeared to attempt to persuade others about one’s own positive qualities. For instance posting ‘‘My Celebrity Look-alikes”. Use of picture enhancement etc.
They found a strong relationship between narcissism and lower self esteem with greater facebook activity as well as more promotional self content. Gender did not influence these relationships.
This is another study implying that narcissism can be detected in facebook, the previous study is also discussed on this blog: The Dangers of Facebook. Gender differences were found in another study but on risk taking attitudes. Men with profiles on social networking sites are higher in risk taking behavior and less worried about privacy issues compared to women.
In research looking at other personality factors, the Big Five was used amongst facebook users. As discussed in a previous post on this blog: personality factors are not as influential as expected on using Facebook. The Big Five is probably not a very good instrument to investigate personality traits and facebook use.
Mehdizadeh, S. (2010). Self-Presentation 2.0: Narcissism and Self-Esteem on Facebook Cyberpsychology, Behavior, and Social Networking, 13 (4), 357–364
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Facebook: Is it Really your Face or Someone Else’s?
Do people display their actual or idealised personalities on social networking sites? This interesting article from PsyBlog reports that recent research addressed this issue with surprising results. I wonder if similar research on role playing and avatar based environments like World of Warcraft and Second Life would yield different findings…
There are now over 700 million people around the world with profiles on social networking sites like Facebook and MySpace. In the US 75% of those between 18 and 24 who have access to the internet use social networking sites. And over the past four years, across all adult age-groups, their use has quadrupled.
But do these profiles tell us anything about people’s real-life personalities? Online it is very easy to display an idealised version of the self to others so surely the temptation to exaggerate or even give a completely misleading impression is just too great?
Actual versus idealised personality
To find out psychologists recruited 236 US and German students who use social networking sites and had them complete personality measures (Back et al., 2010).
These measured first their actual personalities on what psychologists call the ‘Big 5‘ personality traits (extraversion, agreeableness, conscientiousness, neuroticism and openness to experience).
Secondly it measured their idealised personalities: who they would like to be. Then independent observers were shown their real social networking profiles and asked to rate participants’ personalities.
The surprising truth
After comparing the actual personalities with the idealised and observed, the researchers found that, on average, people were much more likely to display their real personality on the social networking sites rather than their idealised selves.
Overall people were remarkably honest in representing themselves. People were honest—we don’t read those words often enough.
In line with other findings, this study found that, when looking at a stranger’s profile for the first time, some aspects of personality are more difficult to discern. Neuroticism in others is particularly difficult to gauge, whereas people find extraversion and openness to experience relatively easily to assess, even in strangers.
Lying online?
This study is another blow for that old stereotype that the web is some kind of scary hinterland, an untrustworthy place where anything goes and nothing is what it appears, peopled by adolescent boys pretending to be anything but adolescent boys.
Contrary to the received wisdom, as well as academic theorising that the internet encourages people to project an idealised self, this research suggests that people are remarkably honest in displaying their true personalities online.
Whatever the cause, this fact may help to explain the phenomenal popularity of social networking sites: the truth draws people in.
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