Clicking For The Cause: Does Online Activism Transfer To Real-Life Action?
People believe that social media, such as Facebook and Twitter, can help promote real political change. But do people actually do anything political outside of Facebook?
A team of researchers from Michigan State University led by Jessica Vitak set to find out, by looking at how young adults interacted with Facebook and in real life politics during the 2008 election.
According to background information in the new study, during the 2008 election, both Republican and Democratic presidential candidates utilized Facebook to maintain pages that allowed users to post comments, share news and videos, and connect with other users.
Furthermore, Facebook members had access to various site features that allowed them to share their political views and interact with others on the site, including both their “friends” on the site, as well as other users to whom they connected with through shared use of political groups and pages.
“But did these efforts make a difference to the political participation of Facebook users?” the researchers asked.
Recruiting students from the University of Michigan campus, a survey email was sent to a random sample of 4,000 students, with 683 usable responses. Participants took a number of surveys about their use of Facebook — including the Facebook Intensity quiz — as well as their political activities outside of Facebook.
Respondents tended to be female (68 percent) and white (86 percent), with a mean age of 20 years. Most participants reported having a Facebook account (96 percent) and being registered to vote (96 percent).
After analyzing the data, the researchers discovered that there is a complex relationship between young people’s use of Facebook and their political participation.
Researchers found that while young voters participate in political activity, the degree of this participation is somewhat superficial. The most common forms of general political participation tended to be informational and low in resource intensity (e.g., watching a debate), whereas political actions that required a greater commitment of resources (e.g., volunteering) were less frequent.
“This finding in isolation lends credibility to the concern that young citizens are becoming “slacktivists,” engaging in feel-good forms of political participation that have little or no impact on effecting change,” note the researchers.
“While there are a variety of ways to participate, our sample indicated they overwhelmingly engaged in the least intrusive, least time-consuming activities.”
But the researchers suggested an alternative interpretation of their data, too. “As we age, our political participation inevitably increases, in part due to the accumulation of civic skills. By this line of reasoning, any political activity — whether occurring on Facebook or in other venues — facilitates the development of civic skills, which in turn increases political participation.”
“One advantage to the more lightweight political activity enabled via Facebook is the opportunity to “practice” civic skills with a minimal commitment of time and effort. Not only is Facebook accessible at any time of the day, but activities such as joining a political group or sharing a link can be accomplished with a few clicks of the mouse. These site characteristics create unique opportunities for participants to develop skills in their own time, representing a lower threshold for informal civic-engagement education.”
The study found that as the number of political activities people engage in on Facebook increases, so does political participation in other venues, and vice versa.
The researchers found a strong negative relationship between Facebook Intensity and general political participation.
The negative relationship between Facebook Intensity and general political participation is more difficult to explain. One interpretation of this relationship is that the most intense users of Facebook are classic “slacktivists,” — they do not translate their political activities on the site into other more commonly valued forms of political participation.
However, a number of alternative explanations are also possible. It may be that politically active users are only accessing Facebook to supplement their political participation in other venues.
Most importantly, this study has revealed that political activity on Facebook is significantly related to more general political participation.
“Facebook and other social networking services may offer young citizens an opportunity to experiment with their political opinions and beliefs while also being exposed to those of their peers, which could, in turn, stimulate their own interest and knowledge,” the researchers say.
“While Facebook may not be the cure-all to lagging political participation among young adults in the United States, this research provides support to the Internet-as-supplement argument that other researchers have made in regards to general communication.”
The study appears in the July 2010 issue of Cyberpsychology, Behavior, and Social Networking.
Source: Cyberpsychology, Behavior, and Social Networking
Reference:
Vitak, J., Zube, P., Smock, A., Carr, C.T., Ellison, N., Lampe, C. (2010). It’s Complicated: Facebook Users’ Political Participation in the 2008 Election. Cyberpsychology, Behavior, and Social Networking.
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Bucket List Or Boredom?: Building Your “Experience Resume”
If sleeping on a bed of ice or eating bacon-flavored ice cream doesn’t sound too appealing, consider the tale you’ll have to tell about it later. According to a new study in the Journal of Consumer Research, some people can’t resist a chance to collect experiences.
“Recent marketing trends suggest that many consumers are attracted to unusual and novel consumption experiences and choose vacations, leisure activities, and celebrations that are predicted to be less pleasurable and enjoyable,” write authors Anat Keinan (Harvard Business School) and Ran Kivetz (Columbia Business School).
“A fascinating example is the increasing popularity of Ice Hotels, where visitors sleep on beds made of ice in frigid temperatures of 25° F. A similar trend is observed in consumers’ dining preferences: many restaurants are trying to attract consumers by offering unusual entrees and desserts. Such gastronomic innovations include tequila-mustard sorbet, bacon-flavored ice cream, and chocolate truffles with vinegar and anchovies.”
Consumers are attracted to these activities and products because they view them as opportunities to collect new experiences and build their “experiential CV,” the authors write. And this desire is connected to people’s continual striving to use time efficiently and productively.
“This desire to accomplish more in less time is so powerful that it not only affects consumers’ performance in vocational (or “production”) settings, but can also influence their leisure preferences and consumption choices,” the authors write.
In a series of experiments, the researchers found that a “productivity orientation” made participants more inclined to desire collectible experiences. They examined revelers celebrating New Year’s Eve in New York City’s Times Square, AARP members attending conferences on retirement and aging, park visitors, train and airport travelers, and people who are trying to visit all 50 states.
“Our findings suggest that marketers of unusual consumption experiences and innovative products should target consumers who are concerned with being productive (and collecting experiences),” the authors write.
Anat Keinan and Ran Kivetz. “Productivity Orientation and the Consumption of
Collectable Experiences.” Journal of Consumer Research. Contact
JCR@bus.wisc.edu to receive a preprint of this study. See http://ejcr.org for
further information.
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Do Big People Need “Blankies” Too ?
Who is willing to admit that they still have what some psychological theories call a “transitional object“. Think it over after reading this and you will probably be surprised…
Source: Stephanie Pappas, LiveScience Senior Writer
When Kaitlin Lipe was 6 months old, someone gave her a Puffalump. The stuffed pink cow is more than two decades old now, but Lipe, 24, a social media manager in New York, can’t part with Puff. She gets comfort wrapping her arms around the childhood toy without all the meowing that comes from her real cat or the sassy comments she might get from her boyfriend.
“She is a reminder of my childhood, has always been a comfort to me, and is in every way a symbol for the happier times in life,” Lipe told LiveScience.
Lipe isn’t alone in her affection for what psychologists call a “security” or “transitional” object. These are objects that people feel a bond with, despite the fact that the relationship is, by definition, one-sided.
And while it may not be the social norm for grown-ups to lug around teddy bears, adults regularly become attached to inanimate objects in a manner similar to a child’s grip on a security blanket, researchers say.
Plush security
There are no precise numbers on how many people carry a love for their childhood blankie into adulthood, but a survey of 6,000 British adults by the hotel chain Travelodge in August found that 35 percent admitted to sleeping with stuffed animals.
The survey is perhaps not the most scientific, but the phenomenon of adults with security objects is “a lot more common than people realize,” University of Bristol psychologist Bruce Hood told LiveScience. Hood has studied people’s sentimental attachments to objects, and he said the studies never lack for participants.
“We’ve had no problem finding adults, especially females, who have their child sentimental objects with them,” Hood said.
A 1979 study by psychologist and security object expert Richard Passman, now retired from the University of Wisconsin at Milwaukee, found that around 60 percent of kids are attached to a toy, blanket, or pacifier during the first three years of life. Until kids reach school age, there is no gender difference in attachment, but girls tend to pull ahead around age 5 or 6, probably because of social pressure on boys to put away soft toys, Hood said.
Until the 1970s, psychologists believed that these attachments were bad, reflecting a failing by the child’s mother.
But research by Passman and others began to contradict that notion. One study published in the Journal of Consulting and Clinical Psychology in 2000, for example, found that kids who had their beloved blankets with them at the doctor’s office experienced less distress, as measured by blood pressure and heart rate. Apparently, security blankets really do live up to their name.
Even as the need for a security object fades, the attachment may linger. One small study of 230 middle-school students, published in the Journal of the American Academy of Child Psychiatry in 1986, found that while 21 percent of girls and 12 percent of boys still used their security object at age 13 or 14, 73 percent of the girls and 45 percent of the boys still knew where the object was.
The essence of an object
So why might grown-ups harbor affection for a ratty old blanket or well-worn stuffed dog? Part of the reason is probably nostalgia, Hood said, but there seems to be a deep emotional attachment to the objects as well.
It’s called “essentialism,” or the idea that objects are more than just their physical properties.
Consider: If someone offered to replace a cherished item, like your wedding ring, with an exact, indistinguishable replica, would you accept? Most people refuse, Hood said, because they believe there is something special about their particular ring. It’s the same reason we might feel revulsion at wearing a shirt owned by a murderer. Objects are emotional.
Belief in essentialism starts early. In a 2007 study published in the journal Cognition, Hood and his colleagues told 3– to 6-year-old children that they could put their toys in a “copy box” that would exchange them for duplicates. The kids didn’t care whether they played with originals or duplicates of most toys, but when offered the chance to duplicate their most cherished item, 25 percent refused. Most of those who did agree to duplicate their beloved toy wanted the original back right away, Hood reported. The kids had an emotional connection to that blanket, or that teddy bear, not one that looked just like it.
Even in adulthood, those emotions don’t fade. In a study published in August 2010 in the Journal of Cognition and Culture, Hood and his fellow researchers asked people to cut up photographs of a cherished item. While the participants cut, the researchers recorded their galvanic skin response, a measure of tiny changes in sweat production on the skin. The more sweat, the more agitated the person.
The results showed that participants had a significant stress response to cutting up pictures of their beloved item compared with cutting up a picture of a valuable or neutral item. People even became distressed when researchers had them cut up a picture of their cherished item that was blurred past recognition.
Mine, mine, mine
Researchers know little about what’s going on in the brain to bond us to certain objects. Hood is now using brain imaging to investigate what goes on when people watch videos of what looks like their cherished objects being destroyed.
However, studies on marketing and purchasing decisions suggest that our tendency to love objects goes beyond the soft and cuddly. [World’s Cutest Baby Animals]
A 2008 study in the Journal of Judgment and Decision Making revealed that people who held onto a mug for 30 seconds before bidding for it in an auction offered an average of 83 cents more for it than people who held the mug for 10 seconds.
The effect is even greater when the item is fun to touch, said Suzanne Shu, a professor of behavioral sciences in the school of management at the University of California, Los Angeles. She’s done studies finding that people get more attached to a pen with a “nice, smooshy grip” than an identical, gripless pen.
The findings seem to be an extension of what’s called the “endowment effect,” or people’s tendency to value things more when they feel ownership over it, Shu said.
“Part of the story of what happens with touch is it almost becomes an extension of yourself,” she said. “You feel like it’s more a part of you, and you just have this deeper attachment to it.”
Whether this touch-based attachment might relate to the love people feel for snuggly childhood teddy bears, no one yet knows. But human relationships to objects can certainly be long-running and deep.
“She’s been there for me when I’ve been sick, when I’ve been lonely and when I really needed a hug and no one was around,” Lipe said of her stuffed cow, citing the characters from Pixar’s Toy Story movies: “She’s the Woody and Buzz to my adulthood, really, a reminder of my past and definitely a connection to my family.”
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“That’s One Small Step…”: Up To 92% Of Parents Plant Their Child’s First Digital Footprint Before They Are 2 Years Old
It seems like many of our children will no longer have to worry about those embarrassing photos popping up at 16,18th or 21st birthdays anymore. Many of them will have their lives broadcast as they grow via the internet, some before they are even born! The following article, based on research undertaken by internet security company AVG raises some interesting and concerning questions about how we publicly share our childrens’ lives, beginning before they are even old enough to speak, let alone protest…
Digital Birth: Welcome to the Online World
AVG Study Finds a Quarter of Children Have Online Births Before Their Actual Birth Dates
Source:AMSTERDAM–(BUSINESS WIRE)
Uploading prenatal sonogram photographs, tweeting pregnancy experiences, making online photo albums of children from birth, and even creating email addresses for babies – today’s parents are increasingly building digital footprints for their children prior to and from the moment they are born.
“Secondly, it reinforces the need for parents to be aware of the privacy settings they have set on their social network and other profiles. Otherwise, sharing a baby’s picture and specific information may not only be shared with friends and family but with the whole online world.”
Internet security company AVG surveyed mothers in North America (USA and Canada), the EU5 (UK, France, Germany, Italy and Spain), Australia/New Zealand and Japan, and found that 81 percent of children under the age of two currently have some kind of digital profile or footprint, with images of them posted online. In the US, 92 percent of children have an online presence by the time they are two compared to 73 percent of children in the EU5.
According to the research, the average digital birth of children happens at around six months with a third (33%) of children’s photos and information posted online within weeks of being born. In the UK, 37 percent of newborns have an online life from birth, whereas in Australia and New Zealand the figure is 41 percent.
Almost a quarter (23%) of children begin their digital lives when parents upload their prenatal sonogram scans to the Internet. This figure is higher in the US, where 34 percent have posted sonograms online, while in Canada the figure is even higher at 37 percent. Fewer parents share sonograms of their children in France (13%), Italy (14%) and Germany (15%). Likewise only 14 percent of parents share these online in Japan.
Seven percent of babies and toddlers have an email address created for them by their parents, and five percent have a social network profile.
When asked what motivates parents to post images of their babies on the Internet, more than 70 percent of all mothers surveyed said it was to share with friends and family. However, more than a fifth (22%) of mothers in the US said they wanted to add more content to their social network profiles, while 18 percent of US mothers said they were simply following their peers.
Lastly, AVG asked mothers how concerned they are (on a scale of one to five with five being very concerned) about the amount of online information available on their children in future years. Mothers were moderately concerned (average 3.5), with Spanish mothers being the most concerned.
According to AVG CEO JR Smith, “It’s shocking to think that a 30-year-old has an online footprint stretching back 10–15 years at most, while the vast majority of children today will have online presence by the time they are two-years-old – a presence that will continue to build throughout their whole lives.
“Our research shows that the trend is increasing for a child’s digital birth to coincide with and in many cases pre-date their real birth date. A quarter of babies have sonogram photos posted online before they have even physically entered into the world.
“It’s completely understandable why proud parents would want to upload and share images of very young children with friends and families. At the same time, we urge parents to think about two things:
“First, you are creating a digital history for a human being that will follow him or her for the rest of their life. What kind of footprint do you actually want to start for your child, and what will they think about the information you’ve uploaded in future?
“Secondly, it reinforces the need for parents to be aware of the privacy settings they have set on their social network and other profiles. Otherwise, sharing a baby’s picture and specific information may not only be shared with friends and family but with the whole online world.”
The research was conducted by Research Now among 2200 mothers with young (under two) children during the week of 27 September. Mothers in the EU5 (UK, Germany, France, Italy, Spain), Canada, the USA, Australia, New Zealand and Japan were polled.
Key results
1 – Mothers with children aged under two that have uploaded images of their child
Overall – 81%
USA – 92%
Canada – 84%
UK – 81%
France – 74%
Italy – 68%
Germany – 71%
Spain – 71%
(EU5 – 73%)
Australia – 84%
New Zealand – 91%
Japan – 43%
2 – Mothers that uploaded images of their newborn
Overall – 33%
USA – 33%
Canada – 37%
UK – 37%
France – 26%
Italy – 26%
Germany – 30%
Spain – 24%
(EU5 – 28.6%)
Australia – 41%
New Zealand – 41%
Japan – 19%
3 – Mothers that have uploaded antenatal scans online
Overall – 23%
USA – 34%
Canada – 37%
UK – 23%
France – 13%
Italy – 14%
Germany – 15%
Spain – 24%
(EU5 – 20%)
Australia – 26%
New Zealand – 30%
Japan – 14%
4 – Mothers that gave their baby an email address
Overall – 7%
USA – 6%
Canada – 9%
UK – 4%
France – 7%
Italy – 7%
Germany – 7%
Spain – 12%
(EU5 – 7%)
Australia – 7%
New Zealand – 4%
Japan – 7%
5 – Mothers that gave their baby a social network profile
Overall – 5%
USA – 6%
Canada – 8%
UK – 4%
France – 2%
Italy – 5%
Germany – 5%
Spain – 7%
(EU5 – 5%)
Australia – 5%
New Zealand – 6%
Japan – 8%
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The “Science” Of Physical Attractiveness: Now You Can Participate In The Research Online
Scientists in Australia and Hong Kong have conducted a comprehensive study to discover how different body measurements correspond with ratings of female attractiveness.
The study, published in the Journal of Evolutionary Biology, found that across cultural divides young, tall and long armed women were considered the most attractive.
“Physical attractiveness is an important determining factor for evolutionary, social and economic success,” said lead author Robert Brooks from the University of New South Wales. “The dimensions of someone’s body can tell observers if that person is suitable as a potential mate, a long term partner or perhaps the threat they pose as a sexual competitor.”
Traditional studies of attractiveness have been bound to the Darwinian idea of natural selection, which argues that an individual will always choose the best possible mate that circumstances will allow. Such studies have focused on torso, waist, bust and hip measurements. In this study the team measured the attractiveness of scans of 96 bodies of Chinese women who were either students or volunteers, aged between 20–49 years of age.
Videos of the models were shown to a sample of 92 Australian adults, 40 men and 52 women, aged between 18 to 58 years of age, and mostly of European descent. They then compared the attractiveness ratings given by the Australian group to the ratings from a group in Hong Kong to avoid cultural bias.
Both sample groups were asked to rate the models’ attractiveness on a 7 point scale; on average the raters took just 5.35 seconds to rate each model. The team then explored the statistical results, focusing on age, body weight and a range of length and girth measurements.
The results showed that there was a strong level of agreement between the 4 groups of Australian men and women, and Hong Kong men and women, with scans of younger, taller and lighter women being rated as more attractive. Women with narrow waists, especially relative to their height, were also considered much more attractive.
The study also revealed that BMI (Body mass index) and HWR (Hip to waist ratio) were both strong predictors of attractiveness. Scans of taller women who had longer arms were also rated highly, however leg size did not contribute significantly to the ratings.
“Our results showed consistent attractiveness ratings by men and women and by Hong Kong Chinese and Australian raters, suggesting considerable cross cultural consistency,” concluded Brooks. “In part this may be due to shared media experiences. Nonetheless when models are stripped of their most obvious racial and cultural features, the features that make bodies attractive tend to be shared by men and women across cultural divides.”
Brooks and his colleagues have taken their studies of the complexities of male and female attractiveness online at www.bodylab.biz.
Source: Wiley Blackwell
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